Why unit price beats sticker price
Apples to apples
A $12 12-pack and a $9 8-pack look different, but per-can they cost exactly the same. Unit price cuts through package-size tricks instantly.
Bulk isn't always cheaper
"Family size" and warehouse-club packaging sometimes carries a premium, not a discount. The only way to know is to compare per-unit cost directly.
Any unit, auto-converted
Enter one product in ounces and another in grams — everything is converted to a common base automatically, so mismatched units never trip up the comparison.